1958
Mila opens her first Atelier
in Via San Pietro all’Orto, Milan.
1965
The first show at Sala Bianca
at Pitti-Florence with the “Onda” collection.
An immediate international success.
1966
FROM MILANO TO NEW YORK.
Mila on the occasion of her
first trip to the USA to receive
the “Oscar of Fashion”
from Neiman Marcus.
IN THE ‘60s
“Signora dello Stile” as she had
always been known, Mila in her Atelier
furnished with contemporary designer furniture
in Via Montenapoleone Milan.
1966
At the Gran Galà organized
by Truman Capote
at Plaza Hotel in New York,
Lee Radziwill and Marella Agnelli wore
Mila’s dresses. The two ladies were
given first and third place on the
best-dressed list drawn up by WWD magazine.
1968
The event which marked the life and work of Mila Schön
was the meeting with the photographer Ugo Mulas.
An example of perfect sartorial
construction photographed by Ugo Mulas.
LATE ’60s
A timeless style, the difference made by
the meticulous workmanship and an absolute
innovation, the double-faced fabric, Mila’s revolution.
LATE ’60s
Final touches before the show.
1969
The collection inspired by Calder
awarded “Tiberio d’oro”, Capri Italy
1969
ART REFLECTED IN A DRESS
the long dress with the Fontana–style slashes.
Lucio Fontana’s art, seen through Mila’s eyes,
photographed by Ugo Mulas.
END OF ‘60s
Mila Schön was one of the most successful
couturières of the day and many women
in show business turned to her for
exceptional clothes to wear during
their performances.
1966
Charming Chevron, a fret pattern,
repeated several times.
1968
PUTTING ON A PAINTING
Double-faced piece with
inserts in different colour shades.
END OF ‘60s
Ira Fürstenberg wearing
a Mila Schön evening dress.
1969
Style in flight, the made-to-measure
uniform. The same care usually lavished on
a high fashion style was applied
to the Alitalia uniform by Mila.
1971
THE MAN FOR HER
The birth of the line of menswear Mila Schön U,
together with the double-faced neckties
which became one of the best sellers of the brand.
1969
Mila begins to construct a complete
image with exclusive accessories creating a total look.
1971
THE MAN FOR HER
The first styles for men appeared on
the catwalk at some of the shows in the ‘70s.
1983
25 years of Mila Schön celebrated
with a collection of High Fashion
historical and contemporary pieces
at Ninfeo of Valle Giulia in Rome.
1975
The Atelier Milano during the shooting
for the Spring/Summer campaign.
EARLY ’80s
A NEW ERA
More feminine, the body revealed by a play
of transparency and nudity. Always with style.
1992
First Haute Couture Show in Paris.
2008
50 YEARS ANNIVERSARY
AltaRoma celebrates Mila Schön’s
successful career with a docufilm
“50 Mila Schön”
2008
September, the Brand founder Mila Schön pass away at the age of 91 years old.
The Japanese company Itochu Corporation, owners of the brand since 1992, after a settling-down period, takes the helm.
2013
Alessandro De Benedetti
appointed Creative Director.